A 10 sec television spot can cost anywhere between Rs10,000 for non primetime, on a channel with low reach and Rs 2,50,000 for prime time on a major channel.
To advertise in the country's leading news papers it can cost almost Rs 5 lakh for 10 sq. cm across all editions. Radio costs Rs 1200 to Rs 1500 for a 10 second slot.
Random Info : The initial target segment of MakemyTrip was Indian students in American Universities . They enlisted the help of the heads of 50 student organizations to propagate the word among the students. In exchange, these heads were given a free air ticket a year.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment